In Built-To-Change (B2C) Organisations, Information Is Stored Centrally to Make

question 39

True/False

In built-to-change (B2C) organisations, information is stored centrally to make it more accessible.

---

Definitions:

Product Line Extensions

The practice of expanding an existing product line by introducing new variants or sizes, aiming to target different customer segments or adapt to changing market conditions.

Brand Awareness

The degree to which customers know about and can identify the special attributes or image associated with a specific brand's goods or services.

Advertising Costs

Expenses incurred in promoting a product, service, or brand to potential customers through various media channels.

Multiproduct Branding

A branding strategy where a single brand name is used for the sale of multiple related products.