Who Does the Term 'OD Practitioner' Apply To

question 27

Essay

Who does the term 'OD practitioner' apply to?

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Definitions:

Impulse Buying

A buying decision made by customers on the spot when they see the merchandise.

Extended Problem Solving

A consumer behavior process involving detailed research and careful evaluation of alternatives before making a significant purchase.

Limited Problem Solving

Occurs during a purchase decision that calls for, at most, a moderate amount of effort and time.

Traditional Market

Markets operating in a conventional manner, often based on face-to-face transactions, physical stores, and cash payments.