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Under the equity method of accounting for long-term investments in ordinary shares, when a dividend is received from the investee company,
Nonpersonal Selling
A promotional method using advertising, sales promotions, and other mass-market approaches to sell products, as opposed to direct, face-to-face sales.
Direct Marketing
A strategy involving direct communication with individual consumers to obtain an immediate response and cultivate lasting customer relationships.
Differentiate Products
The strategy of making a product stand out from its competitors by emphasizing its unique features or benefits.
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