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Household Demographics
The statistical characteristics of households, such as age, income, size, and composition, used for market analysis and segmentation.
Lifestyle Purchases
Buying decisions influenced by consumers' lifestyles, reflecting their values, interests, and social status.
Observational Data
Information collected through direct observation, often used in research to study behaviors, processes, or phenomena as they naturally occur.
Neuromarketing Methods
Strategic techniques that apply principles from neuroscience to marketing efforts, aiming to understand how consumers' brains respond to marketing stimuli.
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