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Definitions:

Household Demographics

The statistical characteristics of households, such as age, income, size, and composition, used for market analysis and segmentation.

Lifestyle Purchases

Buying decisions influenced by consumers' lifestyles, reflecting their values, interests, and social status.

Observational Data

Information collected through direct observation, often used in research to study behaviors, processes, or phenomena as they naturally occur.

Neuromarketing Methods

Strategic techniques that apply principles from neuroscience to marketing efforts, aiming to understand how consumers' brains respond to marketing stimuli.

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