Using the following information: 
During 2011, sales on account were €290,000 and collections on account were €172,000.Also during 2011, the company wrote off €16,000 in uncollectible accounts.An analysis of outstanding receivable accounts at year end indicated that uncollectible accounts should be estimated at €108,000. Bad debts expense for 2011 is
Definitions:
Break-Even Point
The financial point at which costs equal income, with no net loss or gain.
ROI
Return on Investment; a financial metric used to evaluate the efficiency or profitability of an investment or compare the efficiency of several investments.
Promotion Expenditures
Funds allocated by a business to carry out promotional activities aimed at boosting sales and enhancing brand visibility.
Promotion-to-Expenses Ratio
A metric analyzing the relationship between the amount spent on promotional activities and the overall expenditure of a business.
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