Working with More Suppliers Allows the Supply Manager to Concentrate

question 91

True/False

Working with more suppliers allows the supply manager to concentrate on building trusting, collaborative relationships and supplier loyalty while improving quality in purchased goods and services.

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Definitions:

Information Search

The process by which individuals seek out and gather relevant information to satisfy a particular need or decision.

Routine Response Behavior

Refers to consumer purchasing decisions made out of habit without much deliberation or product comparison.

Prepurchase Behavior

The actions and processes consumers go through before making the final decision to purchase a product or service.

Problem Recognition

The first step in the consumer decision-making process, where a consumer identifies a need or problem that needs to be solved.