Examlex
_____ occurs whenever value is added to a product or service as it moves through transformation processes in the supply chain.
Social Media Mix
The combination of different social media platforms and tools a brand or individual uses to achieve their communication and marketing objectives.
Strategic Planning
The process of defining a business's strategy or direction and making decisions on allocating its resources to pursue this strategy.
Corporate Level
concerns strategies and decisions made at the highest level of a company affecting its overall direction and encompassing all its business units.
Business Level
Refers to the strategies and activities of businesses aimed at achieving competitive advantage in a specific market or industry.
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