All of the Following Are Characteristics of an Effective Quantitative

question 59

Multiple Choice

All of the following are characteristics of an effective quantitative supplier evaluation survey except _____.

• A)the survey should include the performance categories considered important to the evaluation and selection process
• B)the survey process should be as objective as possible
• C)it is mathematically straightforward
• D)the buyer should attempt to measure every possible variable every time it is used
• E)the format of the evaluation should provide some flexibility across different types of purchase requirements

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Definitions:

Canned Soups

Pre-cooked soups that are packaged in cans for convenience, long shelf life, and ease of preparation.

Maturity Stage

The stage of the product life cycle during which the firm focuses on profitability and maintaining the firm’s market share for as long as possible.

Marketing Costs

The expenses associated with promoting, selling, and delivering products or services, including advertising, market research, and distribution costs.

Market Share

The percentage of total sales in an industry generated by a particular company, indicating its strength in the market.