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In some cases, a firm may be looking to develop a long-term relationship with a potential supplier, particularly if the supplier is in the "Routine" quadrant of the Strategy Portfolio Matrix and the category of spend is low volume and routine to the company's business.
Transmit
To send or convey something from one person, place, or thing to another, commonly used in the context of communication, diseases, or information sharing.
Subculture
A cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.
Distinctive Values
Unique or specific beliefs and principles that differentiate one culture, society, or individual from another, guiding behaviors and decisions.
Larger Culture
The dominant set of norms, values, beliefs, and practices that characterizes a larger society or population group.
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