Examlex
In the _____ of the process of supplier segmentation, the attractiveness of the buyer as a customer is significant and important to the supplier, but perhaps the historical volume of business with the buyer has been relatively low.
Cognitive Dissonance
A state of mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Self-Handicapping Strategy
A cognitive strategy where individuals create obstacles or excuses to avoid self-blame in case of failure.
Tested
The past participle of test, meaning examined, evaluated, or investigated to assess quality, performance, or reliability.
Attitude
A settled way of thinking or feeling about something, often reflected in a person's behavior.
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