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Measurement is virtually free.
Solomon Asch
A Polish-American psychologist best known for his research on social psychology, especially conformity and social pressure.
Comparison Lines
In the context of perception, these are reference lines against which other objects or magnitudes are compared or judged.
Conformity
The tendency of individuals to align their attitudes, beliefs, and behaviors with those of a group or society.
Informational Social Influence
The influence of others that leads to conformity because of a desire to be correct and understand the correct behavior or opinion.
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