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_____ is the continuous measuring of products, services, processes, activities, and practices against a firm's best competitors or those companies recognized as industry or functional leaders.
Ledger Accounts
Accounts contained within a ledger, representing a summary of all financial transactions related to that account's category.
Normal Balance
The side (debit or credit) of an account that is usually increased, reflecting its nature as an asset, liability, equity, revenue, or expense.
Equity
The ownership interest held by shareholders in a corporation, calculated as total assets minus total liabilities.
Liability
A financial obligation or debt that a company owes to others, which must be settled over time through the transfer of assets or services.
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