Which of the Following Is Not One of the Common

question 6

Multiple Choice

Which of the following is not one of the common problems in measuring performance?

• A)Too much detail.
• B)Too much data and wrong data.
• C)Measures that are short-term focused.
• D)Drive the wrong performance.
• E)Measures of behavior versus accomplishments.

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Definitions:

Mass Media

Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.

Advertising Channel

A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.

Media Mix

The combination of the media used and the frequency of advertising in each medium.

Direct Mail

A marketing approach that involves sending advertising materials through the postal service to a targeted list of customers.