A/An _____ Is Generally Thought of as a Decision Support

question 24

Multiple Choice

A/An _____ is generally thought of as a decision support tool for collecting information from multiple sources and making that information available to end-users in a consolidated, consistent manner.

• A)database
• B)data warehouse
• C)EDI system
• D)e-catalog
• E)reverse auction

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Definitions:

Age Cohort

A group of individuals who share a similar age and, typically, have similar experiences, attitudes, and lifestyles.

Baby Boomer Market

The demographic group born between 1946 and 1964, often targeted by marketers for their significant purchasing power.

Marketing Efforts

Activities and strategies implemented by a company to promote and sell its products or services, including advertising, sales promotions, public relations, and direct marketing.

Baby Boomers

The demographic cohort following World War II, typically defined as those born from 1946 to 1964.