_____ Actions and Resources Are Those That Create Value for the Customer

question 23

Multiple Choice

_____ actions and resources are those that create value for the customer.

• A)Extras
• B)Non-value-adding
• C)Necessary non-value-adding
• D)Value-adding
• E)None of these answers.

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Definitions:

Corporate Strategy

The overall plan and direction of a company, involving the integration of operational strategies to achieve long-term objectives.

Branding Strategy

A long-term plan for the development of a brand in order to achieve specific goals, such as building brand equity, awareness, and customer loyalty.

Strategic Intent

A focused approach defining what an organization intends to achieve in the long term, guiding decisions and resource allocation.

Operational Plan

A plan that identifies short-term activities to implement strategic plans.