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If total costs are less than target costs, the design must change or costs must be reduced.
Availability Heuristic
A quick mental approach that depends on the first examples that are thought of when assessing a particular subject, idea, technique, or choice.
Critical Thinking
The ability to analyze facts, generate and organize ideas, defend opinions, make comparisons, draw inferences, evaluate arguments and solve problems.
Confirmation Bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.
Framing Effect
The influence on decision making caused by the way information is presented, rather than the actual information itself.
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