Which of the Following Is Not One of the Questions

question 48

Multiple Choice

Which of the following is not one of the questions that should be asked when analyzing a seller's pricing strategy?

• A)Does the seller have a long-term pricing strategy, or is it short-term in nature?
• B)Is the seller a price leader or a price follower?
• C)How many employees does the seller's plant employ?
• D)Is the seller attempting to establish entry barriers to other competitors by establishing a low price initially, then preparing to raise prices later in the future?
• E)Is the seller using a cost-based pricing approach or a market-based pricing approach?

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Definitions:

Wants

Needs that are learned by a person.

Need Arousal

A situation in which a salesperson triggers a psychological, social, or economic need in the buyer.

Information Evaluation

A process that determines what will be purchased as the buyer matches this information with needs, attitudes, and beliefs in making a decision.