Approaches Administrators Can Take to Deal with Resistance Include

question 34

Multiple Choice

Approaches administrators can take to deal with resistance include:

• A) education
• B) communication
• C) participation
• D) all of these choices

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Definitions:

Sales Promotions

Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays.

Contest

A brand-sponsored competition that requires some form of skill or effort.

Sweepstakes

A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.

Persuasive Advertising

A type of advertising aimed at encouraging potential customers to buy a product or service by appealing to their emotions, desires, or reason.