Examlex
Which of the following is NOT a step in the strategic planning process?
Horizontal Merger
A type of business consolidation that occurs between companies operating in the same industry, often to reduce competition or achieve economies of scale.
Vertical Merger
A merger between two companies that operate at different levels within the same industry's supply chain.
Innovative Products
Products that introduce new features, functions, or designs that differ significantly from previous products and may offer new benefits to the consumer.
Larger Firms
Companies or enterprises that are significant in size, often having a large number of employees, operations, and market influence compared to smaller businesses.
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