The Intellectual Property Accruing to an Organization Through the Creative

question 71

True/False

The intellectual property accruing to an organization through the creative works of its in-house employees can be bought or acquired by others through licensing agreements.

---

Definitions:

Multiple Market Segments

The process of dividing a target market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix.

Geographic Markets

Geographic markets are markets defined by geographical boundaries, where businesses target their sales and marketing efforts based on the location of their potential customers.

Mass Customization

The process of producing goods and services to meet individual customer needs with near mass production efficiency.

Made-To-Order

Products or services that are custom-made or prepared specifically to meet an individual customer's requirements.