Examlex
On the basis of knowledge obtained in his economics class, Ferris is likely to conclude that:
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including information about the target market, consumers, competition, and the industry as a whole.
Likert Scale
A psychometric scale commonly used in questionnaires to measure attitudes or opinions, typically offering a range of choices from strong agreement to strong disagreement.
Personal Interview
A data collection method where an interviewer asks questions face-to-face with the respondent.
Probing Questions
In-depth questions designed to elicit detailed information, often used in sales, research, and interviews to gain deeper insights.
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