In Relation to the Branding of Products, Which of the Following

question 9

Multiple Choice

In relation to the branding of products, which of the following statement(s) are correct?
(i) brand names can cause consumers to perceive differences in products that do not really exist
(i) brand names can be a useful way for consumers to ensure the product they are buying is of high quality
(i) brand names give firms an incentive to maintain a high product quality

• A)(i) and (ii) only
• B)(i) and (iii) only
• C)(ii) and (iii) only
• D)(i), (ii), and (iii)

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Definitions:

Succession Management

The practice of finding and nurturing new leaders to take over when current leaders leave, retire, or die.

Lag Measures

Metrics that reflect the success or failure of an activity only after it has occurred, often used to assess past performance.

Succession Planning

A strategy for identifying and developing future leaders within an organization to ensure a smooth transition in key positions.

Succession Plan

A strategic plan outlining how positions within an organization will be filled in the event of employee departure or growth.