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Policymakers do not accept the view that advertising enhances the efficiency of markets.
Conditioned Stimulus (CS)
A previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.
Unconditioned Response (UR)
An unlearned reaction that is automatically elicited by the unconditioned stimulus.
Unconditioned Stimulus (US)
An unconditioned stimulus is any stimulus that naturally triggers a reflexive response without the need for prior learning.
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment.
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