In Relation to the Branding of Products, Which of the Following

question 9

Multiple Choice

In relation to the branding of products, which of the following statement(s) are correct?
(i) brand names can cause consumers to perceive differences in products that do not really exist
(i) brand names can be a useful way for consumers to ensure the product they are buying is of high quality
(i) brand names give firms an incentive to maintain a high product quality

• A)(i) and (ii) only
• B)(i) and (iii) only
• C)(ii) and (iii) only
• D)(i), (ii), and (iii)

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Definitions:

Withholding Negative

The practice of not sharing negative feedback or critiques to avoid conflict or discomfort.

Positive Consequences

Results of a behavior that a person finds attractive or pleasurable.

Reinforcement

In behaviorism, a consequence applied that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Collaboration

It describes the act of working together with one or more people in order to achieve a common goal, task, or project.