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When a monopolist increases the number of units it sells, there are two effects on revenue: the output effect and the price effect.
Selective Exposure
The process of allowing only a portion of the information revealed to be organized, interpreted, and permitted into awareness.
Benefits Important To The Prospect
Features or aspects of a product or service that are particularly valued or needed by a potential client or customer.
Unique Product Features
Specific characteristics of a product that set it apart from competitors' offerings in the market.
Benefits
Advantages or positive outcomes that result from a product, service, or action.
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