One Example of Price Discrimination Occurs in the Publishing Industry

question 49

Essay

One example of price discrimination occurs in the publishing industry when a publisher initially releases an expensive hardcover edition of a popular novel and later releases a cheaper paperback edition. Use this example to demonstrate the benefits and potential pitfalls of a price discrimination pricing strategy.

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Definitions:

Counterconditioning

A behavior therapy technique used to replace an undesirable response to a stimulus with a more desirable one.

Shaping

A method in behavioral psychology used to gradually train a new behavior by reinforcing successive approximations to the desired behavior.

Premack Principle

A principle in psychology that states that more probable behaviors will reinforce less probable behaviors.

Negative Reinforcement

The removal of a stimulus to increase the probability that a behavior will be repeated.