Examlex
A fireworks display is a rival good because one person's enjoyment of the fireworks does not reduce anyone else's enjoyment.
Consumer Decision-Making Process
The steps that consumers go through before, during, and after making purchases, including need recognition, information search, evaluation, purchase, and post-purchase behavior.
Problem Recognition
The initial step in the consumer decision-making process, where an individual realizes a difference between their current state and a desired state.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Extended Warranty
An additional warranty that extends beyond the original period of coverage, offering further protection against defects or failures.
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