A Demand Curve That Is Horizontal Is Perfectly Inelastic

question 35

True/False

A demand curve that is horizontal is perfectly inelastic.This means the elasticity is equal to one.

---

Definitions:

Mobile Marketing

The marketing activities conducted through mobile devices, such as smartphones and tablets, to reach consumers in a timely, personalized, and interactive manner.

Smartphone App

A mobile application developed specifically for use on smartphones and tablets, catering to various needs such as communication, entertainment, and productivity.

Direct Marketing

A form of advertising in which companies communicate directly with customers through a variety of media including mail, email, telephone, and texting.

Imc Efforts

Integrated Marketing Communications efforts, which coordinate various promotional tools and channels to provide a clear, consistent, and compelling message about an organization and its products.