Examlex
The main reason for using the midpoint method is that it:
Density of Distribution
The extent or thoroughness of a product's availability across different outlets and locations.
Retail Outlet
A physical or digital store where consumers can purchase goods or services.
Target Market Coverage
The extent to which a business reaches its defined target market through its marketing efforts.
Intensive Distribution
A marketing strategy where a company aims to place its products in as many outlets as possible to achieve wide market coverage.
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