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Graph 3-1
These figures illustrate the production possibilities frontiers for Robinson Crusoe and Friday with 12 hours of labour.
-According to Graph 3-1:
Promotion Cost
Expenses incurred to market and advertise a product, service, or brand to increase sales or awareness.
IMC Audit
A comprehensive evaluation of an organization's Integrated Marketing Communications tactics and strategies to ensure alignment with its goals and effectiveness in the market.
Promotional Mix
The combination of different marketing communication tools used by a company, such as advertising, public relations, and sales promotions, to achieve its marketing objectives.
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