Which of the Following Represents the Particular Type of Advertising

question 63

Multiple Choice

Which of the following represents the particular type of advertising and collaborative guidelines created by the Competition Bureau and Canadian Standards Association to specifically advise on the need for,among other things,clarity,accuracy,and substantiation of advertising claims?

• A) Environmental Claims: A Guide for Industry and Advertisers
• B) Consumer Packaging and Labelling Guide
• C) Canadian Standards Association: A Guide to the Textile Labelling Act
• D) Canadian Standards Association: A Guide to the Precious Metals Marketing Act

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Definitions:

Viral Marketing

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using online platforms to achieve a rapid spread.

Marketer-initiated

Actions or strategies started by marketers to engage customers, promote products, or understand consumer needs.

Social Networking

A platform or system of digital channels that enables individuals to create, share, or exchange information, ideas, and images/videos in virtual communities and networks.

Yield Management Pricing

Charging different prices to maximize revenue for a set amount of capacity at any given time.