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The abstract should contain
Transnational Marketing Strategy
A marketing approach that seeks to create and implement strategies for products and services in multiple countries, considering both global efficiencies and local responsiveness.
Standardizes Activities
The process of making actions uniform or consistent, typically within an organization or industry, to improve efficiency and quality.
Cultural Similarities
Shared beliefs, values, norms, and practices among people from the same or similar cultures.
Cultural Differences
Variations in customs, behaviors, and values between different societies or groups, affecting communication and interaction.
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