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A ____________ has abalanced, matrixed relationship between local managers and headquarters with a two-way flow of ideas, resources, and employees between the two locations.
Customer Satisfaction
The measure of how products or services supplied by a company meet or exceed customer expectation.
Supplemental Products
Additional items or services offered to complement or enhance the primary product.
Core Benefits
The fundamental value or primary advantage that a consumer receives from a product or service.
Symbolic Benefits
The intangible advantages that a product or service provides to the consumer, including prestige, status, or a sense of belonging.
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