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A crucial assumption of the behavioural approach to decision-making is that decision makers operate with bounded rationality rather than with the perfect rationality assumed by the rational approach.
Aggregate Demand
The aggregate demand for every good and service within a certain economy or market.
Long-run Phillips Curve
A concept suggesting that in the long term, there is no trade-off between inflation and unemployment, implying the curve is vertical at the natural rate of unemployment.
Inflation Rate
A percentage-based uplift in the cost of goods and services within an economy over a designated timeframe.
Zero-inflation
A situation where the price level of goods and services remains constant over time, indicating an absence of inflation in the economy.
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