Which of the Following Terms Refers to Drawing a General

question 89

Multiple Choice

Which of the following terms refers to drawing a general impression about something or someone based on a single (typically good) characteristic?

• A) The halo effect
• B) First impression bias
• C) Selective perception
• D) Stereotyping
• E) The Hawthorne effect

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Definitions:

Interest

A charge for borrowing money, typically a percentage of the borrowed amount, or intense curiosity or concern in something.

Awareness

The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.

Adoption

The act of beginning to use or accept something new, such as a product, idea, or behavior.

IMC Program

Integrated Marketing Communications program; a strategic approach that integrates and coordinates all marketing communication tools and sources within a company into a seamless program in order to maximize the impact on consumers.