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Due their size, small companies usually find that the most difficult internal control principle to implement is
Penetration Pricing
A marketing strategy used by companies to attract customers to a new product or service by offering a lower price initially.
Prestige Pricing
A pricing strategy where prices are set higher than normal because the product or service is perceived to have a higher value or status symbol.
Odd Pricing
A pricing strategy that sets prices at odd numbers just below round numbers to make them appear smaller and more appealing to buyers.
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