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Ivan Pavlov, a Russian physiologist, based his theories of conditioning on the results of experiments he conducted on
Intensive Distribution
A strategy where a product is distributed through as many channels and outlets as possible to saturate the market and maximize product availability.
Convenience Goods
Products that are easily accessible to consumers and purchased frequently with minimal effort.
Selective Distribution
A distribution strategy where a product is available in selected outlets within a geographical area, allowing manufacturers to choose more strategically where their goods are sold.
Intermediaries
Entities or individuals that act as a middle-man in transactions or processes, facilitating interaction between two parties.
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