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Cognitive Dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Festinger & Carlsmith
Researchers known for their 1959 study on cognitive dissonance, which investigated the effects of forced compliance behavior on attitude change.
Primates
A group of mammals that includes humans, apes, monkeys, and prosimians, characterized by a large brain, opposable thumbs, and complex social behaviors.
Simple Tools
Basic implements or devices designed to perform a specific function or task, often with a simple construction and operation.
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