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Self-Image Congruency
The degree to which a consumer's self-concept aligns with their perceptions of a brand, influencing their purchasing behavior.
Identity
Concepts or attributes that a person or group perceives as being central to their essence or character, often shaping behaviors, beliefs, and social relationships.
Sound System
A sound system consists of electronic equipment set up to reproduce, amplify, and sometimes record sound, typically including speakers, amplifiers, and various audio sources.
Self-Image Congruence Models
Theories suggesting that consumers prefer products or brands that are congruent or match with their self-concept or image.
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