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Marketing Strategy
A firm’s target market, marketing mix, and method of obtaining a sustainable competitive advantage.
Vision
A forward-looking statement or concept that outlines what an organization aspires to achieve in the future, guiding its strategic decisions and direction.
Product's Price
The monetary value assigned to a product by a company, reflecting costs, market demand, and competitive pricing, which consumers are expected to pay to acquire it.
Value
Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives.
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