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Beta coefficients and standard deviations may be used as indicators of risk.
Reverse Engineering
Involves taking apart a competitor’s product, analyzing it, and creating an improved product that does not infringe on the competitor’s patents, if any exist.
Market Testing
The process of evaluating a new product or service in limited market segments before a full-scale launch, to assess its appeal and potential success.
Potential ROI
The anticipated return on investment, a measure of the profitability of an investment relative to its cost.
Concept Testing
A phase in product development where ideas such as new products or marketing strategies are evaluated by potential consumers or through market research.
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