Examlex
The foundations of power vary from age to age. As power bases shift, new groups and individuals
Purchase Decision
The final choice made by a consumer after evaluating different products or services based on various criteria.
Persuasive Messages
Communications designed to convince or influence the audience to adopt a certain viewpoint or to take a specific action.
AIDA Plan
A marketing strategy framework that stands for Attention, Interest, Desire, Action, guiding how to engage customers through those stages.
Evocative Images
Visuals that vividly trigger emotions or memories through their representation.
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