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If a negative externality prevails in a competitive market for air travel, then:
Business Risk
The exposure a company or investor has to various factors that can lower its profits or lead to a loss.
Indirect Bankruptcy Costs
Costs associated with bankruptcy that do not involve direct cash payments, such as damage to a company's reputation or loss of customers.
Optimal Capital Structure
The most favorable mix of debt and equity financing that minimizes the cost of capital and maximizes the value of the firm.
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