Efforts to Get Free Media Attention Are

question 51

Multiple Choice

Efforts to get free media attention are

• A)generally sufficient in transmitting a candidate's message.
• B)unimportant to candidates, because they are always better off controlling their exposure in paid spots.
• C)generally unsuccessful, given media efforts to cover all candidates in the election.
• D)important to a candidate and more likely to occur if the candidate creates visual events, is quotable, and consistently attacks opponents or targeted problems.

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Definitions:

Tempted

The feeling or being inclined to do or want something, especially something that may be considered unwise.

Ethics Competency

The ability to recognize ethical issues, make decisions based on ethical principles, and behave in a morally upright manner.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, inspiring individuals to act in a certain way.

Performance

The manner in which an individual or group executes a task or activity.