The Level of Negative Campaigning Has

question 28

Multiple Choice

The level of negative campaigning has

• A)stayed about the same over the past fifty years.
• B)persisted because candidates believe it benefits their campaigns.
• C)decreased dramatically as a consequence of new campaign ethics laws.
• D)decreased because it has proven to be ineffective.

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Definitions:

Lacks Credibility

A condition or situation in which an individual or source is not perceived as trustworthy or believable.

Coombs' Model

A crisis communication framework developed by Timothy Coombs to help organizations effectively respond to and manage crises.

Crisis Communication

The specialized field of public relations focused on protecting and defending an organization's reputation during and after a crisis.

Damage Containment

Strategies or actions taken to minimize or limit the negative impact of a detrimental event or situation.