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What are the four functions of the management process?
Buyers' Intentions Forecast
Predictions concerning the future purchasing actions of consumers based on analysis of their behaviors or trends.
Prospective Customers
Individuals or organizations that are considered potential buyers for a product or service.
Forecast Alternative
Predictive scenarios or models used to estimate future outcomes based on different assumptions or conditions.
Primary Data
Information collected firsthand for a specific research purpose or project, through methods such as surveys, interviews, or experiments.
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