The ________ Is the Flow of Information,materials,and Services from Raw-Materials

question 82

Multiple Choice

The ________ is the flow of information,materials,and services from raw-materials suppliers through stages in the operations process until the product reaches the end customer.

• A) distribution chain
• B) supply chain
• C) service channel
• D) distribution channel

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Definitions:

Logistics

The coordination and management of moving goods from their point of origin to their final destination.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Promotion

A marketing strategy used to increase awareness, interest, and sales of a product or service through various means such as advertising, sales, and public relations.

Customer Value

How a customer views the worth of a product or service relative to alternative choices.