Short Case Scenario 7-1

question 106

Essay

Short Case Scenario 7-1
Alan Jackson is the founder and owner of Sky Scooters, a small manufacturing company located in San Jose, California. For years, Alan toyed with ideas for a motorized scooter. Seeing the success of the Segway scooter, Alan decided to act. Although his design, the Sky Cruiser, is not as well known as the Segway, it incorporates many of the same benefits. Adding to its appeal, the Sky Cruiser sells for almost $1,000 less than the Segway. Virtually all Sky Cruisers are sold through direct appeals on the QVC shopping network. Overwhelmed by recent demand, Alan has hired his sister, Colette. Colette, a recent business school graduate, has suggested that Alan consider a just-in-time production system. Alan wonders if this would be in his best interest.
-What advantages could Sky Scooters expect from switching to a just-in-time system?

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Definitions:

Neo-Freudians

Psychologists who accepted the basic foundations of Freud's theory but modified and expanded upon it to include social and cultural aspects.

Adler

Alfred Adler was an Austrian medical doctor and psychotherapist who is best known for founding the school of individual psychology.

Horney

A psychoanalyst known for her theories on neurosis, personal growth, and the concept of the "real self."

Rorschach Inkblot Test

The most widely used projective test, a set of 10 inkblots, designed by Hermann Rorschach; seeks to identify people’s inner feelings by analyzing their interpretations of the blots.