Why Does Each Company's Operations Capability Match Up with Its

question 34

Essay

Why does each company's operations capability match up with its business strategy?

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products. These often include product, price, place, and promotion.

Competitive Advantages

The conditions or factors that put a company or product at a favourable or superior position compared to its competitors.

Pricing Decisions

The process of determining the best price at which to offer a company's products or services to maximize profits.

Marketing Program

A comprehensive plan that outlines the advertising, sales, and marketing efforts for a particular period or for a specific product.