Short Case Scenario 7-1

question 126

Essay

Short Case Scenario 7-1
Alan Jackson is the founder and owner of Sky Scooters, a small manufacturing company located in San Jose, California. For years, Alan toyed with ideas for a motorized scooter. Seeing the success of the Segway scooter, Alan decided to act. Although his design, the Sky Cruiser, is not as well known as the Segway, it incorporates many of the same benefits. Adding to its appeal, the Sky Cruiser sells for almost $1,000 less than the Segway. Virtually all Sky Cruisers are sold through direct appeals on the QVC shopping network. Overwhelmed by recent demand, Alan has hired his sister, Colette. Colette, a recent business school graduate, has suggested that Alan consider a just-in-time production system. Alan wonders if this would be in his best interest.
-What type of layout may work better in the production of these scooters?

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Definitions:

Articulating the Unverbalized

The process of expressing thoughts or feelings that are not initially expressed or fully conscious.

Carl Rogers

Carl Rogers was an influential American psychologist and one of the founders of the humanistic approach to psychology, emphasizing empathy, unconditional positive regard, and the client's self-healing process.

Heinz Kohut

A psychoanalyst known for his developments in self psychology, emphasizing the importance of empathy in the therapeutic process.

Theories on Empathy

A set of ideas intended to explain how individuals understand and share the feelings of others, encompassing cognitive and emotional components.